Former F1 team boss Eric Boullier Appointed CEO as WRC Commercial Rights Secured in Historic Deal
What was predicted as a world-first by Kerry Motorsport News back in March has now been officially confirmed: former Lotus and McLaren Formula 1 team principal Éric Boullier has been appointed CEO of the new World Rally Championship promoter. Having been in the heart of the story from the very beginning, KMN’s early reporting on the Boullier-led consortium has come to fruition in a historic day for global motor sport.
The Fédération Internationale de l’Automobile (FIA) formally announced today that French automotive technology platform Cosmobilis and private credit investor Park Square Capital have completed the acquisition of WRC Promoter GmbH. The landmark long-term agreement covers the commercial rights for both the FIA World Rally Championship (WRC) and the FIA European Rally Championship (ERC), representing the largest financial investment in the history of both series.
Supported by FIA President Mohammed Ben Sulayem and FIA Deputy President for Sport Malcolm Wilson OBE, the new era comes ahead of the upcoming WRC27 technical regulations. The deal also establishes a new FIA Growth Fund designed to support projects that will drive rallying’s development from grassroots participation to the highest level.
Newly appointed CEO Éric Boullier outlined his vision for the future of the WRC and ERC:
“I take on this challenge with enthusiasm and determination, but also with humility and a strong sense of responsibility – to make these exceptional championships even more compelling. Alongside the FIA and our partners, we want to make every round a spectacular event, designed to thrill fans around the world. The goal is clear: to establish the WRC and ERC as world-class global brands and a driver of sustainable growth, closely aligned with today’s technological and environmental challenges.”
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