So here it is: Craig Breen’s new Ford Puma Rally1 unveiled – photo gallery and launch video

The competition version of the new, hybrid M-Sport Ford Puma Rally1 car today powered into view for the first time in an electrifying new Ford video. 

So here it is: Craig Breen’s new Ford Puma Rally1 unveiled – photo gallery and launch video

Shot entirely on location at Ford’s Craiova assembly facility, Romania – which this week celebrated its 1 millionth vehicle rolling off the production line – the exhilarating new film also features cameos from M-Sport Ford World Rally Team (WRT) driver Adrien Fourmaux and Ford Craiova colleagues responsible for producing road-going, EcoBoost Hybrid-powered Ford Puma SUVs.

Previously seen only in prototype form at the 2021 Goodwood Festival of Speed, the M-Sport Ford Puma Rally1 marks Ford’s first foray into electrified motorsport globally and is set to make its competitive debut at the FIA World Rally Championship (WRC) season-opening Monte Carlo Rally in January 2022.

The action‑packed new film called “Ford Puma Hybrid Rally1 Gatecrashes the Party” sees the M-Sport Ford Puma Rally1 car brought to life in an electrifying lightning storm before delivering an exciting exhibition of precision driving around the Craiova assembly facility.

The car was driven and stunts performed by M-Sport Ford WRT driver Adrien Fourmaux using ramps and rigs developed by Ford engineers based at the facility. Ford colleagues also used their expertise to bring assembly robots to life for the film.

Every actor featuring in the film is a Ford employee, including Craiova plant manager and president of Ford Romania, Jo Payne:

“I’m thrilled that the 2022 World Rally Car will be the Puma Rally1 and to have had the vehicle visit Craiova to be able to mark this milestone day with such a special film was extra special”, said Jo. “It was a great pleasure to be part of this project and to welcome the M-Sport team and Adrien Fourmaux to Craiova while transforming our plant for a couple of days into a true movie set.”

The new M‑Sport Ford Puma Rally1 car follows in the footsteps of the Ford Fiesta WRC car, which secured three WRC titles following its introduction in 2017.

Ford’s first electrified competition car introduces a next-generation hybrid powertrain that captures energy during braking and coasting and stores it in a 3.9kWh battery, before using it to supplement the championship-winning performance of the turbocharged 1.6-litre EcoBoost petrol engine with repeated boosts of up to three seconds from a 100kW electric motor.

“The moment we heard about such an exciting project we knew we had to make it happen”, said Richard Millener, M-Sport Ford World Rally Team principal. “What better way to celebrate the incredible work of M-Sport and Ford in developing the Puma Hybrid Rally1, than showing it off at the home of the Puma production facilities.”

The M‑Sport Ford Puma Rally1 can also use its electrified powertrain to travel through towns, cities, service parks and chosen sections between stages using pure-electric power. The battery pack can be recharged using an external power source at the dedicated service points between stages, with a recharge taking approximately 25 minutes. Weighing 95kg, the hybrid system is liquid- and air‑cooled and housed in a ballistic-strength casing to resist the impact of debris and g-forces in the event of an accident.

Unfortunately, Kerry Motorsport News cannot continue to make our articles available for free.

Just as newspapers and magazines are paid for, digital editorial content will also have to be paid for.

Please subscribe and help us keep this machine running!
It’s only €50 per year – subscribe now

Subscribe to get access

Read more of this content when you subscribe today.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s