Kerry Formula One fans have a new team to cheer for
With the BWT Racing Point team having been rebranded on January 1, Kerry-based Grand Prix Racing fans will now support the Aston Martin Formula One Team.
The new team’s driver 2021 line-up includes four-time Formula 1 World Champion, Sebastian Vettel and multiple Grand Prix podium finisher, Lance Stroll.
One of the women behind the newly rebranded Aston Martin Formula One team can trace her roots to Smerwick Harbour in the west of the county.
Sósanna Ní Dhubháin is the Senior Composite Designer engineer with the Silverstone-based team that began life as Jordan F1 in the early 1990s, completing the circle for Irish fans.
The British marque has enjoyed great success in sportscar racing in recent years, highlighted by multiple class victories at the 24 Hours of Le Mans and now the time has come for Aston Martin to commit to the most famous of all motorsport arenas: Formula 1.
Aston Martin understands the power of Formula 1 when it comes to brand awareness. Much work has already been done via the company’s title sponsorship of Red Bull Racing but Aston Martin will now take this to new heights as it joins the F1 elite as a manufacturer.
Lawrence Stroll, Aston Martin Lagonda Executive Chairman said: “Formula 1 is a hugely powerful platform that will play a key part in the overall Aston Martin strategy as we seek to take the company forward. It is a truly global sport with a huge audience that we believe can help reignite the brand and further increase its desirability all over the world. This is a brand that has already had huge success in top-level international motorsport such as the 24 Hours of Le Mans – and now we have an opportunity to write a new page in the history books. That’s a hugely exciting prospect for anyone who is a lover of the Aston Martin brand, for fans of Formula 1 and the sport itself.”
The Aston Martin Formula One Team will take the great British brand to new audiences across the globe. By bringing fans right into the heart of the team, it will become a team for everyone, reaching out to new audiences in this rapidly changing world but always remembering the loyalty of the hardcore racing fans. The team’s journey to the grid will feature on all of the Aston Martin Formula One Team’s social media channels and on a brand new website.