Kerry link to the British Touring Car Championship
When the British Touring Car Championship gets underway in May there will be at least one Kerry link on the grid.
Leading BTCC team Power Maxed Racing has appointed Sport Endorse as a strategic sponsorship advisor.
Sport Endorse is Dublin-based sports sponsorship agency that was co-founded by Tralee man Trevor Twamley.
Sport Endorse will assist PMR to further develop and secure long term commercial partnerships, underpinning its goal to win the BTCC.
Holding strong relationships across the globe, and with the Sport Endorse platform now available in 175 countries, the agency’s footprint is continuing to expand.
BTCC is the most popular form of UK-based motorsport, with only Premiership Football ranking higher in live spectator numbers and fan engagement. ITV provide free-to-air BTCC coverage viewed by over 15.6 million people across 251.4 hours of broadcasts in the UK, and the total news value generated by the BTCC in 2020 was £24.89 million.
Head of Communications and Partnerships for PMR, Si McNally, explained “To keep PMR competing at the top level in the BTCC with exciting drivers like Jason Plato, the most successful Touring Car driver ever, takes a massive team effort, and we are grateful to have excellent sponsors supporting us. Our social media reach over a season is a snip under 4 million at 3.95 million, and that is sure to grow this season with our partnership with Fast Car Entertainment, who’s social media following exceeds 5 million people, helping drive that reach up.
“With an eye on growth, we are excited to be working with Sport Endorse to help fuel our race to become the best funded team on the track, so we become habitual winners of the BTCC.”