Motor Distributors Limited (MDL) has announced the appointment of prominent motor retailers Aherns Castleisland as main dealers in Kerry for the BYD range of passenger cars.
Expanding the BYD network to eight outlets overall, Aherns Castleisland will market itself as ‘BYD Kerry’ and is located on Tralee Road, at the north-western approach to Castleisland.
Describing their outlet as ‘Munster’s Largest Motorstore’, Aherns Castleisland is a ‘leading name for motoring in County Kerry’ and enjoys a history and a reputation that has resonated in the minds of motorists throughout ‘the Kingdom’ and beyond for almost 100 years since its establishment by the late Jack Ahern in 1927.
Welcoming their appointment, MDL sales director, Ciaran Allen said: “It is an honour for BYD and all associated with the brand in Ireland to welcome Aherns Castleisland to the BYD network, bringing as they do their enviable reputation in all motor matters. We look forward to working with them by increasing the options available to motorists throughout Kerry.”
Currently four models make up the BYD range to be sold by Aherns Castleisland. First to arrive in Ireland some 18 months ago was the BYD ATTO 3 SUV. Since then, three additional models have been added: the BYD DOLPHIN compact C-segment hatchback, the ‘strikingly sporty’ 4-door D-segment sedan, BYD SEAL and the BYD SEAL U Super Hybrid, a plug-in hybrid SUV launched in October. Five additional models are expected to be introduced in Ireland in 2025.
In a comment, Pat Ahern, dealer principal at Aherns Castleisland said: “We welcome our appointment and the opportunity it brings to offer customers a new and exciting product range and the chance to share in the value and enjoyment that BYD has brought to Ireland with their award-winning ATTO 3, compact DOLPHIN, stunning SEAL, and all-new SEAL U Super Hybrid, all of which will be available to view in our showrooms.”
Celebrating 30 years in business, BYD has its manufacturing base in China and has announced plans to construct a European plant in Hungary. Since its arrival, BYD has been warmly welcomed by motor industry commentators and by its growing body of owners, a fact recognised by its success as one of Ireland’s top-selling EV model ranges, and by the achievement of BYD ATTO 3 in winning the coveted ‘Continental Irish Small Compact SUV 2024’ award and the success of the BYD SEAL winning the ‘Continental Irish Large Car of the Year 2025’ award, presented by members of the Motoring Media Association of Ireland only last month.
Hallmarks of BYD models are its wide range of all-inclusive standard features, highly competitive price offering and the likely appeal its range has for eco-friendly Irish motorists keen to embrace lower-cost motoring. In addition, all components are manufactured by BYD in-house, including its unique cobalt-free Blade Battery, ePlatform 3.0 and intelligent Super DM (Dual Mode) technology.
For more information visit: www.bydauto.ie
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Kerry Motorsport News 